Emtech Group Podcast
Episode #8: Eliminating Day 2 Issues for Successful Insurance Product Launches
Summary
In this podcast, the speakers discuss the challenges insurance carriers face with “day two issues” following the launch of new products. These issues, often unforeseen despite extensive QA testing, can harm a carrier’s reputation and disrupt relationships with distributors. The speakers note that small and midsize carriers, which frequently rely on independent agents, face a particularly high risk; if a product launch fails, agents can easily switch to a competitor. The pressure to deliver new products quickly adds complexity, especially as digitalization accelerates the process and increases the potential for errors in technology and data transfer across systems.
The speakers emphasize that robust QA practices are crucial yet often challenging to implement due to time constraints. Insufficient QA testing can lead to compliance issues and customer dissatisfaction, affecting multiple levels of a carrier’s clientele. They discuss the importance of automation capabilities that enhance QA, allowing carriers to test the entire product lifecycle from application to claims. The conversation underscores the significance of automated QA in minimizing day two issues and enhancing customer and distributor loyalty, which is vital for sustaining competitiveness in today’s fast-paced insurance market.
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The views and opinions expressed in the podcast are those of the guests and do not necessarily reflect the official policy or position of Emtech Group Inc.
Featuring
Rob Secontine
Rob is an experienced executive with a proven track record of driving successful startups and turnarounds in the software and hardware industries, leading to multiple company exits. He specializes in building high-performing sales teams, particularly for early-stage and growth-phase companies, and developing strategies for strong ARR and MRR growth. Rob has extensive experience working with investors and boards and is passionate about mentoring sales teams and creating effective sales processes for new products and markets.
Ted Mackenzie
Ted is a seasoned executive with a rich background in the life insurance and third-party administrator (TPA) sectors. He has held leadership positions across service operations, sales, and distribution, contributing significantly to organizational success. Ted possesses a distinctive blend of skills in relationship management, strategic analysis, planning and organization, human resource development, change management, and revenue generation.
